Babolat, global padel leader, to outfit Hexagon Cup

The renowned racquet sports brand becomes a premium partner for the Official Footwear and Sport apparel category of the tournament.

Hexagon Cup and Babolat join forces for the second edition of this revolutionary padel tournament, to be held at Madrid Arena from January 29 to February 2, 2025. Babolat becomes the Official Footwear and Sport apparel of the competition, providing all sports-related apparel: from footwear and clothing to accessories.

Babolat will have a strong presence during the tournament in all promotional activities held in the weeks leading up to the event, including the padel court that the Hexagon Cup organization will set up at Plaza Felipe II from September 15 to 22. With this agreement, Babolat chooses to go further and partner with Hexagon Cup to continue growing the event and offering the best team-based padel show in the world.

Babolat, a pioneer in padel at all levels

This partnership is further proof of Babolat's commitment to padel and the brand’s importance in the exponential growth of the sport worldwide, now played in over 100 countries with more than 20 million players.

Babolat has been a major player in the development of the padel industry for over 20 years. The brand created its first padel racquet in 2001 and launched the first 100% padel shoe in 2019, an innovation in partnership with Michelin that has won multiple awards, including "Padel Shoe of the Year." In 2023, Babolat also designed the first racquet specifically for women (50% of players in Spain are women), enriching its already extensive women’s footwear range.

With the broadest and most accessible offerings on the market, catering to the needs of recreational players and top professionals alike, Babolat provides an optimized and complete padel experience, always aiming for pleasure and well-being.

"Babolat is a global reference, and together, we aim to take padel and this event to a new level. It is an honor for us to have sealed this partnership, and we are confident that together, we will achieve our goal of continuing to revolutionize world padel," said Astrid Thams, Commercial Managing Director of the competition.

“At Babolat, we believe in Hexagon because it perfectly represents our holistic vision of padel, turning it into an experience that goes beyond the courts, connecting people in an environment where sport and community come together. Hexagon is fully aligned with our conception of padel as a lifestyle that combines socialization, fun, inclusion, and competition,” stated Jose Luis Sanz, Business Leader Padel Babolat.

“We want this tournament to continue revolutionizing the world of padel, and for that, it is essential to continue aligning ourselves with the best. We are thrilled to have Babolat in the tournament, bringing the strength of a major brand in our sport," reflected Sergio Lewin, Operations and Sporting Managing Director of Hexagon Cup.